I am a Senior Design Lead who has guided teams through development cycles for multiple digital products, from inception, through to launch, and on to business-as-usual. I always strive to create well-performing, simple, and engaging digital experiences.

 

What makes me proud: Moving from the Telco TV arena to cloud communications, then onto the world of Document SDKs – all the while helping make innovative products better. Seeing the people that I managed develop and grow into true professionals. Also seeing the people that I managed develop and grow into true professionals.

 

I have always enjoyed roles that are a mix of management and hands-on design. 

KEY SKILLS

Design &
Direction

  • User Experience
  • User Interface 
  • Mobile apps
  • Responsive web
  • Wireframing,
  • Prototyping (rapid and in-depth)
  • Information architecture
  • User research and analysis
  • Agile delivery

KEY SKILLS

Leadership &
Management 

  • Stakeholders
  • Clients 
  • Team  development
  • Mentoring
  • Creating and executing content strategies.
  • Design advocacy
  • Design recruitment

 

KEY SKILLS

Software
Knowledge

  • Figma
  • Adobe CC 
  • Sketch
  • Invision
  • Trello
  • Linear
  • Dovetail

EXPERIENCE:

Dec. 2018 – June 2022: Head of Design, PDFTron

My team and I were responsible for the design of all products and Marketing design activities.


B2B products  – WebViewer SDK, Mobile SDKs, 3D SDK, Video SDK
B2C products –  Xodo/pdf.online, Xodo iOS, Xodo UWP, Xodo Android.


Xodo has 20+ million instals and has a 4.7-star rating on Google play. I was responsible for growing the design function within the engineering-based company, as well as expanding the design team from 2 to 12 people in 4 years.

April 2017 – Nov 2018: Senior UI Framework Designer, Twilio

Responsible for delivering UX, product design, UI animation patterns, for: Twilio messaging (Chat), Flex (Programmable Contact Centre), Frame (UI Library). I am involved in all aspects of product design from idea to engineer hand-off specs and prototypes.

Jan. – April 2016: Lead UX, UI Design, Quikkly (Contract)

Responsible for re-designing mobile app, SDK, and web dashboard. Introduced a new design workflow with the development team as well as helping with their brand identity and guidelines.

June 2016 – March 2017: Lead UI Designer, Vodafone UK (contract)

Responsible for delivering UX and visual designs for the TV product’s new and existing functionality across the TV platform(mobile and web). Translating stakeholder requirements into useable and achievable design solutions. Supporting innovation and product strategy through conceptualization and visualization.

August 2009 – May 2015: Design Director TV Apps, TalkTalk

I led the Design and UX teams for TV and Mobile, TV branding and development, TV promotions, hardware design and functionality, broadcast partner design and UX (Amazon, SKY, Universal, Sony). The TV product was the fastest growing TV service in the UK and TalkTalk customer satisfaction (NPS) increased significantly during my time with the company.

March 2004 – August 2009: TV Creative Lead, Tiscali (formerly Homechoice)

Responsible for TV UX, managing a creative team consisting of video and interactive designers, promo-producers/directors and sound designers/engineers. We built channels for broadcast partners including Sony, Warner, and Discovery, directing the web and print design departments and managing external creative agencies (BTL). Our team won two Gold Promax awards for this work in 2009.

January – March 2004: Art Director, Cake Media

Responsible for digital creative for Carling’s music events (Carling 24, Kings of Rock), and sponsorship of Premiership football.

May 1997 – April 2002: Partner, Rubber Oven Design

Rubber Oven was an interactive creative agency. As co-founder, I grew the company from a 2 person consultancy into a 12+ person multi-disciplinary design agency. Responsible for tradition design, Web, and medical device interfaces.

EDUCATION:

1992 – 1996: Electronic Communications Program Emily Carr University of Art and Design
1990 – 1992: Fine Arts Program Kwantlen College

1997 – 1998: Entrepreneur Business Program Kwantlen College